Since the launch of ChatGPT by OpenAI in November of 2022, many in the digital marketing world have been wondering how artificial intelligence might change our industry forever.
Will high-requested jobs in the digital field, such as developers or copywriters, be replaced? Will artificial intelligence in the future be so good that we will not need a support team to answer customers’ questions via live chat or emails? Will we be able to write blog posts, create images, cut videos, build sales pages and create content completely on autopilot?
After testing out many AI applications over the last three months, I believe the clear answer is yes: artificial intelligence will reduce and simplify the amount of work we have to do in marketing, and some people might lose their job positions … but not those who are high-level at what they do.
But before we get into that, let’s talk about what AI is and how it can be applied into marketing.
Defining Artificial Intelligence
Artificial intelligence (AI) is “a branch of computer science that aims to create machines that can perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision-making, and language understanding.” However, it’s important to note that AI performs best when it is given the right data and is prompted in the right direction by a human. This is why I believe the skill of “prompting” will be the most important ability for every marketer to master in the near future.
Prompting in AI refers to the process of providing the algorithm with the right data and guidance to make accurate predictions or decisions. For example, if an AI model is trained to recognize images of cats, it will perform better if it is given a large data set of images of cats to learn from, rather than a small data set of mixed images. Similarly, if an AI model is used for marketing, it will perform better if it is given accurate data about the target audience, such as their pain points, preferences and behaviors.
This is why, even if machines such as Chat GPT are destined to revolutionize the world of marketing and reduce the amount of work we have to do every day, they still need to be given the right amount of data and many examples of exactly what we need from them.
In the marketing field, for example, knowing the target audience is crucial for any successful campaign. AI can certainly help in that aspect by providing valuable insights about the audience, but it cannot replace the human understanding of who the target audience is. It’s important to combine the power of AI with human expertise to understand the target audience and create effective marketing campaigns. This is why I believe the marketers who are able to combine deep knowledge in their field with AI possibilities will be the ones most able to create extremely successful campaigns with less effort, 10 times faster than anyone else.
Coming Advancements
Right now, the most effective chat tools that use AI are able to write content, make translations, create images or logos, edit videos, and/or write strings of code. All of these functions are already pretty good, and many marketers are using them, but what’s coming in the near future? Where will AI go next, and how can we apply it to our marketing in simple ways?
I personally believe there will be four major uses of AI available for us in the next three-to-five years:
- COPY.AI + CHATGPT :
Copy.ai is a platform that uses AI to generate content, and ChatGPT, which you’re currently interacting with, is powered by OpenAI’s GPT-3.5 architecture, providing natural language understanding and generation capabilities.
2. FRASE :
Frase is an AI-powered content optimization tool. It assists in content creation and optimization by analyzing topics, extracting key information, and suggesting improvements to enhance the quality and relevance of content.
3. FLEXCLIP :
FlexClip is an AI-driven video creation platform that allows users to easily create and edit videos. It offers features such as video templates, multimedia integration, and customization options for creating engaging videos.
4. CANVA :
Canva is a graphic design platform that utilizes AI to simplify the design process. It provides users with a user-friendly interface, pre-designed templates, and various design elements, making it easy for individuals and businesses to create visually appealing graphics and documents.
These tools showcase the diverse applications of AI in content generation, optimization, video creation, and graphic design. Keep in mind that the effectiveness of these tools may vary based on specific use cases and requirements.
Written By :- Vedant Chaturvedi
